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The Bundesland Buttonย 

A story about a button combined with a political geographic entity.

#60 ยท ยท read

It's the most beautiful button I've ever seen. Why? Because it's in the shape of the country I'm from. Austria.

The Bundesland

Now, what is a "Bundesland"? It's sounds like the most German word ever. Also, it sounds surprisingly similar to "Bundeslade" (The Ark of the Covenant), which was a legendary biblical relic, hunted by myriads of archaeologists, among them Indiana Jones and of course the Nazis (well, at least according to Steven Spielberg).

A "Bundesland", however is a federal state in Austria. There are nine (and obviously Styria is the most beautiful) and apart from bureaucratic and political power, the Bundesland now has a button!

The Bundesland Button

Where, why, wow, what? How can a Bundesland have a button? I've asked myself the same question when I discovered this gem on ORF's (Austrian Broadcasting Agency's) recently relaunched streaming service, called ORF ON. Since the ORF offers Bundesland-specific content, their design team needed a way for us users to select their respective Bundesland.

You can find the button in the shape of Austria in the bottom right corner of the video player, next to the "settings" and "enlarge" buttons.

"A screenshot of ORF's video player showing the text "ORF2" in front of a red background. In the bottom right corner are 3 different buttons. Highlighted with an arrow is the one that's shaped like Austria."

And i think its a rather clever solution. Chapeau, ORF. Chapeau.

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